Trade Mission needs students!

In the subject Trade Mission you represent a company or organisation abroad as a VUB student. As a student, you will have to convince companies to finance you in order to carry out an assignment abroad. A big challenge! But your chances of success increase considerably through the intercultural skills and finesses you learn during the preparation of the project. 

You will also need these entrepreneurial skills in the second challenge of the project, when you actually go on a mission and have to bring it to a successful conclusion. In addition to entrepreneurial and intercultural skills, you will also carry out market research and interact with business partners from other countries. An unparalleled learning experience!  Are you curious to know more? 

Trade mission needs companies! 

International trade is very important, it increases prosperity and contributes to sustainability. Would you like to know more? Click here (tab 3) and find out all about the countries, the students' tasks, experiences from previous editions and much more. Do you still have questions? We are happy to help you via trademission.inisol@vub.be .

 

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What is it like this year? And the previous years? 

Are you curious about how things were at the Trade Mission in previous years? Click here (tab 4) and find out all about the current edition in Russia, Greece and Hungary. Curious about the previous editions? Here (tab 5) you will find all archive images. 

 

Develop yourself internationally on a Trade Mission 

Are you a VUB graduate who likes to undertake and is not afraid of leaping into the unknown? Do you want to sharpen your intercultural skills by living in the context of international business? Then the Trade Mission is something for you! 

Following the annual tradition, Inisol offers committed VUB students like you the opportunity to represent a Belgian company in important, growing economies abroad. Each year, different countries are involved. For 2023, for instance, they chose to explore the Indian and Senegalese markets for three calendar weeks. The countries for 2024 are Ivory Coast and Kenya.

As a motivated master's student you possess a broad knowledge and you look forward to putting all those academic insights into practice. The VUB Trade Mission project would like to help you with that! The project stimulates you to further apply your accumulated economic, technological and linguistic skills through a relevant project abroad. You will carry out this project for a Belgian company. You can count on the academic guidance of Prof. Dr. Michaël Dooms and Prof. Dr. Geerts. You will also receive professional support from the Solvay Business School and its alumni, Flanders Investment & Trade, the Belgian embassies, the federal and regional ministers and the Foreign Trade Agency. This extensive professional network guarantees you a successful project! 

In concrete terms, there are various assignments that you carry out as part of your project on a Trade Mission. For example, the company you are working for may ask you to conduct local market research. As part of that research, you will write recommendations for a successful marketing mix, track down potential suppliers and customers, make an analysis of the distribution and storage possibilities, carry out research into opportunities within the company's sector, and so on. There is a wide range of possibilities. What you do, you determine in consultation with the company you are working for. For example, the company may want to investigate the impact of the corona pandemic. In that case, they may ask you to investigate the impact of COVID-19 on the market conditions of the country you are working in, with a focus on the products and/or services the company offers. Your tasks may also include research on the impact of COVID-19 on the logistics chains, a pre-feasibility analysis of re- or near-shoring of production and logistics activities, the analysis of the state of affairs, tracing potential (new or alternative) suppliers and customers and researching new opportunities. One thing is certain: this is an interesting international challenge that will help you grow as a student to the maximum. So don't hesitate and apply for the Trade Mission 2025 until April-May!

Vacancy

You are... 
  • A motivated VUB student with a great sense of entrepreneurship 
  • Reliable  
  • Professionally minded  

     
You have… 
  • Commitment 
  • Leadership skills 
  • Good study results 
  • Team player mentality 
  • Language skills  

     
What's in it for you? 
  • Priceless knowledge 
  • Workshops 
  • Intercultural and entrepreneurial skills 
  • You actively contribute to the Belgian and Flemish economy 
  • An unforgettable international experience (also for your CV) 
  • A new group of friends for life!  

Register

Develop your business internationally via the VUB Trade Mission project 

Are you an entrepreneur who would like to offer master students a first professional experience? Would you like to know how your company performs abroad? Would you like to be represented at an international level and build a powerful network? Moreover, would you like to link science to practice? Then the VUB project Trade Mission is something for you! 

Following the annual tradition, Inisol - the Initiation Group Solvay, the association of master students in commercial engineering dedicated to engaged economic students - offers the opportunity to represent your company in important, growing economies abroad. For this purpose Inisol works together with, among others, Flanders Investment & Trade (FIT), the Belgian Embassy on the spot and the Foreign Trade Agency to obtain professional advice and make the necessary contacts. The Trade Mission offers master students the opportunity to put into practice the large dose of knowledge they acquired in the field of technology, language skills and economy. They receive guidance from an academic and professional team. Every year, about twenty companies participate in each Trade Mission. They receive a detailed report at the end of the project. But organised cooperation is also necessary throughout the process. Therefore, frequent consultation moments between a representative of the participating company, a representative of Flanders Investment & Trade, the student involved and the academic guidance are important. To make the project as successful as possible, we are always looking for new companies. So that is where you come in! 

Concretely, if you wish to participate in the project, one of the Master students from the Trade Mission Team will work with you. The student does this by carrying out an assignment in which your company plays the central role. Some examples of assignments are recommendations for a successful marketing mix in the country where the student is conducting research, the impact of COVID-19 on that country with a focus on the products/services you offer, research into the opportunities within your company's sector and research into potential suppliers and customers. We determine the exact assignment for your company in consultation with you. Moreover, you choose how this cooperation will take place. We strongly recommend that your company offers the student a good internal training, in addition to the necessary self-study. 

During the mission, we communicate regularly about the evolution of the assignment to be carried out. This makes it possible to supervise the student and to adjust the assignment if desired. At the end of the mission, the students draw up a detailed final report, which is accompanied by an oral explanation. This explanation takes place in the presence of Prof. Dooms or Prof. Dr. Geerts, and yourself as the client. The final report explains all the actions needed to bring the assignment to a successful conclusion. The information obtained, analyses, results achieved and conclusions drawn are included in a structured manner. Your company therefore receives an accurate and thorough report that covers all aspects of the described assignment. We guarantee this, as this final report is part of the students' graduation requirements. 

Finally, your participation in the costs of this project amounts to €4,000. This includes all travel and accommodation costs. In agreement with FIT, part of this may be subsidised. It is clear that this unique cooperation can be a real added value not only for the students, but also for you as a company. So don't hesitate and join us! Do you still have additional questions? Then download the brochure via this link. If you are curious about how this year's project is going, click here. Are you curious about how the project evolved in previous years? Then click here.

Vacancy

What's in it for you?  
  • We are a team of motivated master's students at the end of our academic programme with a broad knowledge and are looking forward to putting these insights into practice 
  • We use our accumulated economic, technological and linguistic skills and will continue to use them to carry out the assignment with maximum professionalism 
  • The contacts we have built with different economic institutions guarantee professional support by experts in the field 

Register

Trade mission 2024 - 33rd edition

This year, the trade mission team in collaboration with Inisol is organising two trade missions to Abidjan (Ivory Coast) and Nairobi (Kenya) for the 33rd edition. The missions will last 3 calendar weeks and will take place in spring 2024. Specifically, the trade mission to Ivory Coast will take place from 4 March to 22 March, and the mission to Kenya from 25 March to 12 April.

Preparations for the trade missions already started in the summer months preceding the academic year. Practical matters such as accommodation, local transport and communication facilities were also arranged in advance. In this way, the final execution of the mission and accomplishment of the business assignment immediately get the focus. Interim reports to the client take place before, during and after the mission. Students submit the final report no later than eight weeks after their return.

Vlag van Ivoorkust dat in de lucht wappert

Ivory Coast

Economy 

In 2022, the Ivorian economy experienced real GDP growth of 6.7%, slightly lower than the 7% recorded in 2021, amid the global crisis. Growth was mainly driven by private consumption, supported by public investment and public wage increases. Inflation reached 5.2% in 2022, the highest in a decade, due to increased food, transport and energy prices. Despite the challenges, the medium-term outlook remains positive, mainly due to structural reforms aimed at macroeconomic stability. Côte d'Ivoire is on a positive economic path. A 2023 strategy focuses on investments in promising sectors that can improve prosperity.



Economic progress

Ivory Coast has one of the fastest-growing economies in West Africa. The country has robust economic growth, driven by investments in infrastructure, agriculture, and other sectors. Côte d'Ivoire is one of the world's largest producers of cocoa, and it also has growing production of other agricultural products such as coffee, rubber, and cashew nuts. The Ivorian government is also working to improve the business environment and attract foreign investment to further stimulate the economy.



International Trade

In 2022, Flanders exported EUR 868 million to Côte d'Ivoire, with a surplus of EUR 292 million. Annual 2022 exports from Flanders to Côte d'Ivoire rose 91% compared with 2021. In 2023 (through April), exports to Côte d'Ivoire fell by 37%. In 2022, Flanders imported 575 million euros from Côte d'Ivoire, which was 11% less than the previous year. In 2023 (through April), imports were up 16%. Globally, Ivory Coast exported 15,609 million euros worth of goods in 2022. Flanders played a role as a customer with an import portfolio worth €575 million, which was 3.69% of Ivory Coast's total exports.

Politics 

Since inclusive parliamentary elections were held in 2021, Ivory Coast has enjoyed political and social stability. The government, political parties and civil society have initiated a process of national reconciliation after concluding a political dialogue. The country is now preparing for the municipal and regional elections scheduled for October 2023. These elections will be a crucial test for the main political parties, including the ruling Rally for Houphouetists for Democracy and Peace (RHDP), the Democratic Party of Ivory Coast (PDCI-RDA) led by former president Henri Konan Bédié and the African People's Party of Ivory Coast (PPA-CI), founded by former president Laurent Gbagbo. These elections will play an important role in shaping the political landscape ahead of the 2025 presidential election. The year 2024 therefore creates a good context to organise a trade mission to Ivory Coast.



Hospitality

Known for its warm and welcoming culture, Côte d'Ivoire embraces visitors with open arms, creating a conducive environment for business interactions. The Ivorian people value building strong relationships and connections, which are essential in the business landscape. Entrepreneurs and investors are often received with genuine interest and respect, allowing fruitful partnerships to flourish. In addition, the country's diverse and rich cultural heritage adds to the charm of doing business in Côte d'Ivoire, enhancing the overall experience for international partners.

Impact COVID-19

The COVID-19 pandemic had a significant impact on Côte d'Ivoire's economy. The country faced disruptions in several sectors, including tourism, trade and manufacturing. Government-imposed restrictions to prevent the spread of the virus resulted in reduced economic activity and income. Despite the challenges, the Ivorian government implemented measures to support businesses and mitigate the negative effects of the pandemic on the economy. A real decline in Côte d'Ivoire's GDP can be seen in the year 2022. However, expectations for 2023 are more favourable and the 2023 GDP will exceed that of 2021.

Kenya

Economy 

The Kenyan economy is a powerhouse in East Africa and is the largest economy in the region. Since independence, Kenya has enabled rapid economic progress through public investment, boosting smallholder agricultural production and encouraging private (often foreign) investment in industry. In recent years, Kenya has maintained steady GDP growth, thanks in part to ongoing public infrastructure projects, robust investment from both the public and private sectors, and well-thought-out economic and fiscal policies. This shows the multifaceted and diverse nature of the Kenyan economy. Kenya's financial sector is dynamic, mature and diverse compared to other regions and is a regional and global leader in financial inclusiveness. The banking system is robust, profitable and well above recommended thresholds for capital adequacy and liquidity ratios. The Kenyan economy is highly accessible to foreign players. The Kenyan economy is increasingly opening up to international trade, making the country more attractive to businesses. 'Vision 2030' is a Kenyan government initiative to transform the Kenyan economy in a project spanning three decades. This has resulted in numerous construction and optimisation projects across Kenya. There are four main pillars in this vision: one economic, one social, one political and one focusing on macroeconomic aspects. Among other things, the vision aims to encourage investment in various sectors, including infrastructure, education and health. Furthermore, the vision contributes to promoting good governance and fighting corruption.

Economic progress

Between 2014 and 2019, Kenya's economy grew at an average annual rate of 5.7%. Despite the impact of the COVID-19 pandemic, the Kenyan government has been committed to sustainable and inclusive progress. The 'Vision 2030' initiative aims to reduce energy costs and put more emphasis on the importance of human capital.

International trade

In FY2021, Kenya's trade dynamics with Belgium showed impressive growth and diversification. Kenya's exports to Belgium were recorded at a robust $70 million. The linchpin of this export landscape was coffee, a product known worldwide for its exceptional quality, with a contribution of $39 million. In addition, processed tobacco and pulses also played an important role in Kenya's exports to Belgium, contributing $4.56 million and $4.22 million, respectively. This highlights the strength of Kenya's agricultural sector in the international market. The increase in Kenya's exports to Belgium over the past 22 years is remarkable, with an annual growth rate of 5.04%, from $23.7 million in 1999 to a substantial $70 million in 2021. On the other side of this trade relationship, Belgium exported an impressive $248 million worth of goods to Kenya in 2021. Most of this figure was contributed by refined petroleum ($72.8M), reflecting Kenya's growing energy needs. The health sector also emerged as a major player, with vaccines, blood, antisera, toxins and cultures accounting for a substantial $69.8M, followed by packaged medicines with $16.9M. This signifies Kenya's commitment to strengthening its healthcare infrastructure. Over the past 22 years, Belgian exports to Kenya have shown an upward trend at an annual rate of 6.69%, from $59.6 million in 1999 to a robust $248 million in 2021.

Politics

Since 13 September 2022, Kenya has seen a shift in political leadership with William Ruto as president. The structure of Kenya's government is firmly rooted in a tripartite system, comprising the executive, legislative and judiciary. The executive is the cornerstone of the government system and is led by the president, who plays a dual role as head of state government. This influential position ensures the enactment and implementation of laws and directs the country's political and socio-economic landscape. Kenya's legislative framework is characterised by a bicameral parliament. This consists of the National Assembly and the Senate, both of which play a central role in the creation of national laws and governance. At the top of the country's judicial hierarchy is the Supreme Court, a symbol of judicial independence. This branch, autonomous and free from political influence, oversees the interpretation and application of the constitution, safeguarding the principles of justice and the rule of law in Kenya.

Hospitality



Renowned for its exceptional hospitality and cultural richness, Kenya is a testament to the diversity and warmth that Africa has to offer. The people of Kenya are known for their congenial and hospitable spirit, always eager to introduce visitors to their unique traditions and rich heritage. Kenya is a cultural mosaic of more than 40 ethnic groups, each with their own customs, languages and traditions. This cultural tapestry comes alive in the many festivals and public celebrations that dot the Kenyan calendar. Music, dance and traditional food provide a sensory journey into the heart of Kenya's cultural ethos. Moreover, the Kenyan government attaches great importance to its thriving tourism sector. A robust set of measures has been implemented to ensure the safety, comfort and overall memorable experience of every visitor. These initiatives underscore Kenya's commitment to providing an exceptional and safe environment for all who set foot on Kenyan soil.

Impact COVID-19

All in all, Kenya has been spared the doomsday scenarios that many had predicted for the country as a result of COVID-19. The economy managed to recover strongly in 2021. In 2022 too, the economy continues to grow, albeit at a slower pace due to rising inflation.

Vlag van Kenia dat in de lucht wappert

*As an Urban Engaged University, we call upon our VUB community to help build a better world through social engagement. On the "The World Needs You" platform, the VUB collects socially meaningful projects on which students, staff, alumni and sympathisers can collaborate. These projects do not represent the university. The initiatives and communication are the responsibility of the project organisers and do not represent the university's position.